The Wayfinder System
Holistic, high-impact storytelling
A systematic framework for transforming complexity into clarity.
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1. Intake:
Uncover the Fundamentals
An intensive series of interviews and workshops to get to know you, your business, and your people.
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2. Strategy on a Page:
Drive structure & alignment
Distill what we learned into a clear framework that drives organizational consensus by crystalizing your brand’s “why, how, and what.”
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3. Positioning Playbook:
Chart your course
Crystalizes what you’re offering, who you’re targeting, and what we want them to think, feel, say, and do when they engage.
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4. Messaging Matrix:
Unlock sales plays
By mapping audiences to core value propositions, we unlock key sales plays that define what to sell, and how to sell it.
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5. Execution Blueprint:
A roadmap to success
A precise, repeatable process, communications framework, and accountability framework optimized for production at scale.
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6. Content Library:
Collateral that wins hearts and minds
A modular library of customer and keynote-ready assets includes industry narratives, target segment customizations, and bespoke pitches for must-win customers.
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7. Readiness Training:
Uplevel knowledge, skills, and attitude
Comprehensive live and on-demand training to empower your teams to make the most of every opportunity.
Using sophisticated methodologies forged at Microsoft and refined with industry leaders like Rakuten, Google, and Autodesk, CARTOGRAFIQ Wayfinder delivers clear strategy, comprehensive messaging and positioning, and a library of “build once, use everywhere” content that wins customer hearts and minds.
"Ben and his creative team demonstrated an exceptional ability to translate complex technology into stories that resonate with C-level audiences. They’ve proven themselves to be invaluable partners in our sales process."
Steve Basra
Head of Automotive
Google Cloud
Let’s get to work
Schedule a complimentary strategy session.